BAlunni
Unthinkables 2013

Unthinkables 2013

  • Unthinkables
  • Unthinkables
  • Unthinkables
  • Unthinkables

Friday 14th June

Aula Magna via Roentgen 1, Università Bocconi

Download the program, click here

The event will be held in Italian. Simultaneous translation is available, and headphones will be provided upon request.

12.30pm
Registration and Welcome Coffee
02.00pm
Welcome Speech
 
Bruno Busacca
Dean SDA Bocconi School of Management
 
Andrea Sironi
Rector Università Bocconi
02.30pm
First Plenary Session
Making Things Happen… through leadership
Pietro Guindani
President Bocconi Alumni Association President Vodafone Italia
02.50pm
Bob Kunze-Concewitz
Chief Executive Officer, Campari
Q&A
03.40pm
Coffee Break and transfer to velodrome
04.00pm
Elective Sessions
Making Things Happen… through knowledge
three options
 
Session 1: INNOVATION
Gianmario Verona
Director Full-Time MBA SDA Bocconi
"Smart Innovation with Limited Resources"
Q&A
Room N01
 
Session 2: MARKET
Sandro Castaldo
Professor of Marketing SDA Bocconi
"How to Boost Customer Trust & Admiration"
Q&A
Room N02
 
Session 3: FINANCE
Andrea Dossi
Director Accounting, Control, Corporate and Real Estate Finance Department SDA Bocconi
 
"Balancing Results and Growth: How can development be financed?"
Q&A
Room N03
05.30pm
Coffee Break and transfer to Via Roentgen
05.45pm
Second Plenary Session
Making Things Happen… through science
Roberto Cingolani
Scientific Director IIT - Istituto Italiano Tecnologia
Q&A
06.45pm
Conclusion
Bruno Busacca
Dean SDA Bocconi School of Management
07.00pm
Closing Remarks
08.00pm
Cocktail
08.30pm
Dinner

Saturday 15th June

Aula Magna via Roentgen 1, Università Bocconi

Download the program, click here

The event will be held in Italian. Simultaneous translation is available, and headphones will be provided upon request.

08.30am
Registration
09.00am
Opening
 
Bruno Busacca
Dean SDA Bocconi School of Management
09.15am
Third Plenary Session
Making Things Happen… through best practices
 
Session 1: INNOVATION
Gianmario Verona
Director Full-Time MBA SDA Bocconi
 
Introduction: Cesare De Giorgi
Topic Leader Innovation & Technology BAA
 
Speaker: Nader Sabbaghian
Chief Executive Officer BravoSolution
 
Q&A
10.15am
Session 2: MARKET
Sandro Castaldo
Professor of Marketing SDA Bocconi
 
Introduction: Elena Gelosa
Topic Leader Marketing BAA
 
Speaker: Massimiliano Moi
Chief Executive Officer UniCredit Leasing
 
Q&A
11.15am
Coffee Break
11.30am
Session 3: FINANCE
Andrea Dossi
Director Accounting, Control, Corporate and Real Estate Finance Department SDA Bocconi
 
Introduction: Paolo Matteini
Topic Leader CFO BAA
 
Speaker: Monica Scarpa
Managing Director SAVE Spa
 
Q&A
12.30am
Fourth Plenary Session
Making Things Happen… through entrepreneurship
 
Speaker: Alberto Bombassei
Founder and President, Brembo S.p.A.
Q&A
01.20pm
Conclusion
Bruno Busacca
Dean SDA Bocconi School of Management
01.30pm
Lunch
Andrea Dossi
“Balancing Results and Growth: How can development be financed?” The ability of companies to manage the tension between producing short-term results and generating long-term expertise is one of the determining factors for creating sustainable value over time. This is true in particular during times of crisis, when cost-saving actions direct attention towards operative efficiency and capital rationing makes investment analysis more focused on payback.

To avoid this, there are two paths that CFOs should take. On one hand, they should aim to make the largest possible amount of resources available to the company, rebuilding a relationship of trust with resource markets. On the other hand, they should put methods in place to allocate resources that do not penalize more innovative investments and that are more focused on potential rather than results.

CFOs guiding company growth……..unthinkable!!! Find out more about Andrea Dossi
Sandro Castaldo
"How to boost customer trust & admiration" Trust is a focal point at this moment in history: it generates benefits both for customers, facilitating the purchasing process, and for businesses, stabilizing client portfolios and income flows. It makes relations more fluid, but it changes over time, becoming more abstract and adding value when the wishes and intentions of the other are fully identified. This is the goal that companies strive for, creating relations with their consumers based on shared values.

In order to face the crisis, companies can no longer be limited to satisfying the needs of customers: their complete trust must be achieved over time, acting as a customer advocate (being on the customer’s side) and not simply someone who keeps promises. Only companies that go beyond “super-distribution” can achieve “brand admiration”: complete admiration regarding a brand or company that establishes competitive isolation and a brand’s stability. Find out more about Sandro Castaldo
Panel's slides
Andrea Dossi Sandro Castaldo Gianmario Verona Bruno Busacca - Venerdì Bruno Busacca - Sabato
Gianmario Verona
“Smart Innovations with Limited Resources” Although it has been taken on as a mantra for modern business, many sector-based and macroeconomic reports state that actually innovation is not only increasingly complex to achieve but also has a relatively small impact compared to its impact in the past. It is also more expensive on average compared to the past. These conditions make innovation a prerogative for only a small number of companies.

In this session, a different prospective will be discussed, which highlights how smart innovation can be achieved with limited resources. This outlook is based on the assumption that technology should not be used as a point of reference for innovation, but rather the market should be used. Particular attention should also be given to business model configuration in order to to be achieved and sold successfully. Contextualized variables that allow intelligent innovation and which have had national financial and economic impact will be discussed using a series of cases. Find out more about Gianmario Verona
PANEL DETAILS & SPEAKERS

Participation fees

The fees specified refer to participation in the complete event, including the dinner. Up to three guests are permitted: participation fees for guests will be the same as the referring party. Guests may choose whether to participate in the complete event or the dinner only.

BAA Members*: €270 including VAT
Student Members: €135 including VAT
Dinner only (option available only to guests): €60 including VAT
Not BAA Members: €540 including VAT
Corporate Offer: €220 including VAT per person for BAA Members; € 450 including VAT per person for non-BAA Members. The Corporate Offer is valid for the participation of a minimum of three people belonging to the same company. To find out how to take advantage of the Corporate Offer, Click here.

*Participation fees will be differentiated based on the various memberships.
If you’re not a BAA Member and would like more information on the Association and how to become a Member, Click here.
Participation fees details